On the Explanada, in Santa Cruz or at the Port, the difference between full and empty starts with the first impression. A menu that loads in one second, in the customer's language, with no commissions.
Alicante has over 1,000 hospitality establishments for 330,000 inhabitants — one of the highest densities in Spain — and the competition is physical: on the Explanada de España, the Santa Cruz quarter and the Port, venues fight over every table by metres. Here it is not enough to have good food. The experience starts before the waiter arrives, when the customer takes out their phone and scans the QR. A menu that takes too long to load, that is only in Spanish or that has sold-out items without flagging them, has already lost.
El Altet airport handles over 10 million passengers a year with direct flights from London, Berlin, Amsterdam, Paris and Stockholm. International tourism is not an August spike: it is a nine-month constant. The Hogueras de San Juan in June bring an intense peak on top of that — the city fills up in days and venues work flat out for a week. At those moments, having the menu ready, updated and in the right languages is not a luxury: it is not leaving money on the table.
The other advantage that few venues in Alicante have yet exploited is table turnover. The customer who scans, reads and decides in 90 seconds — without waiting for a physical menu, without asking the waiter what's available — spends less time per table. In a 40-cover venue in central Alicante, gaining five minutes per table over a two-hour service is several extra covers a day. Without hiring anyone.
On the Explanada everyone has good food and a good terrace. A fast digital menu with selling photos and zero friction creates a first impression few venues in Alicante still offer. It is the cheapest differentiator you can have.
The airport 12 km away brings British, Germans, French and Dutch to the city centre terraces almost all year round. Give them the menu in their language when they scan the QR — without them having to ask 'the menu in English, please' — and close that table before the waiter arrives.
The customer who sees the menu instantly decides faster. Less time per table, more sittings per night. In a venue with limited capacity in central Alicante, gaining 5 minutes per table over a 2-hour service is extra covers that cost nothing.
In a sector with tight margins in the capital, paying a percentage per dish sold doesn't add up. €29 fixed a month, regardless of how many covers you do or how much you bill during the Hogueras.
In June Alicante is packed. Add seasonal dishes, activate special sections for those nights or raise menu prices — all from your phone, before service starts, without printing a single new sheet.
The German tourist with coeliac disease or the British one with a shellfish allergy needs to understand the ingredients in their language. Show translated allergens and avoid incidents, complaints and awkward moments mid-service.
Yes, in any location and any type of venue — terrace, indoors, bar or tablao. The customer scans the QR with their phone camera and the menu opens in their browser in under a second, no app or download.
Yes. You activate the languages you need and the system detects the customer's browser language to show the correct version. With El Altet 12 km away, the European tourist is at the next table for nine months a year.
None. A fixed fee of €29 per month. No commissions on what you sell. Everything you sell is yours.
Yes. If you have two or three establishments in Alicante — or in the province — you manage each one with its own menu from the same account. Each venue has its own QR, URL and independent configuration.
The customer who sees the menu instantly decides faster — they don't wait for the waiter to bring it, they don't need it explained if it's in their language. Less time per table, more sittings per night. In a 40-cover venue, gaining 5 minutes per table over a 2-hour service is several extra covers.
None. Cancel whenever you want with one click. Start with 30 days free, no credit card required.
A fixed price. Zero commissions. All languages included.